![]() ![]() Funds will also go toward the aid of existing scholarship programs and youth events the Bowl supports annually. Proceeds from the event will go toward assisting the Allstate Sugar Bowl in its support of numerous community programs, including the organization’s much-publicized backing of the New Orleans Teacher Collective. The Sugar Bowl is particularly pleased that proceeds from the event will help support the work our organization is doing in the community.” “While efforts have traditionally focused on sporting events, Russell Doussan and the Doussan Music Group have provided us the opportunity to add great music, another hallmark of the state, to the Sugar Bowl repertoire as we start a new football season. “The Sugar Bowl Committee is always looking at ways to bring first-rate entertainment that will drive tourism in Louisiana,” said Sugar Bowl President Richard Briede. Any trip to Louisiana is a guaranteed good time so PLEASE count me in!!” “The fun will be in getting to perform with Legends Nitty Gritty and future legend Miss Wilson in front of arguably the greatest country music fans on the planet. “Being asked to be part of the first ever Sugar Bowl Country Kickoff is an honor,” Brooks said. Wilson, a native of Baskin, La., was the CMA 2022 Female Vocalist of the Year and the Nitty Gritty Dirt Band is a GRAMMY®-winning band that has delighted audiences for nearly 60 years. Tailgate Town will also feature special college football and amateur sports spotlights, sponsor activations, and other games and activities throughout the day before the fans move inside the Superdome for the performances by headliner Garth Brooks and openers Lainey Wilson and Nitty Gritty Dirt Band. ![]() ![]() That portion of the event will feature up-and-coming music talent and will set the stage for the main entertainment in the Superdome. Festivities for the Sugar Bowl Country Kickoff on September 2 will begin at Champions Square with Tailgate Town, a football-themed interactive experience sponsored by New Orleans & Company. ![]()
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